From Engagement to Influence: How STEM Societies Can Harness Social Media for Lasting Impact
In today’s attention economy, social media is no longer a side channel. It’s the public square where authority is earned, alliances are formed, and missions are advanced. Associations that treat social platforms as broadcast megaphones are leaving value on the table. The opportunity is bigger: use social to convert everyday engagement into measurable impact.
Inspired by the ACCESSE25 session “Amplifying STEM Societies Through Social Media,” presented by Kelly Florian, PCM, CDMP, Digital Marketing Manager at The American Society for Nondestructive Testing (ASNT), this piece provides an overview of how social media can serve as a strategic lever for executives and teams who are ready to lead in the open.





 
  
 


