Beyond the Event: How STEM Associations Can Unlock Member Engagement in a Mobile‑First, AI‑Driven Era
In STEM societies, engagement has become the strategic variable that explains everything including recruitment, retention, revenue, and reputation. Yet leaders tell an all too familiar story: member touchpoints are scattered across websites, emails, apps, and event platforms; inboxes are saturated; and board expectations for measurable outcomes keep rising.
The opportunity isn’t just to modernize tools. It is to re-architect the member experience so that it feels connected, personal, and trustworthy end‑to‑end. Recent conversations at ACCESSE25 underscored this shift: engagement now happens where members live, which is on mobile, across communities, and increasingly with AI as a co-pilot for discovery and service.








