Educational Content 2020: How Associations Deliver Today and What's Over the Horizon  

Tuesday, April 9, 2019
2 pm ET
FREE to CESSE members
1 CAE credit 

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Tracy Grzybowski, Director of Marketing, Omnipress
Bob Hamm, Senior Account Manager, Omnipress
Alla Orlova, MA, Managing Director, Education and Technical Initiatives, American Industrial Hygiene Association

Your association's educational content provides significant value to current members and is a key driver of membership and conference growth. But a majority of associations currently deliver this content through multiple, often siloed programs: at the conference, as part of training and certification programs, and through member communication tools, just to name a few.

Meanwhile, as highlighted in Omnipress' fifth annual State of the Conference Industry Report, associations are reporting stagnant year-over-year growth of both conference attendance and membership. In order to really maximize the power and reach of this content, many associations are starting to change how they deliver educational content so that it is part of a more holistic, integrated program that transcends the entire organization while taking into account shifts in technology options and member preferences. 
During this webinar, we'll walk through several key data points from the Omnipress 2019 State of the Conference Industry Report, and the implications for associations. We'll also hear from a member of our CESSE community on how their organization is changing how they use and distribute educational content across the association to increase conference and membership growth. We'll close with a facilitated discussion on participant challenges and potential solutions. 
After attending this webinar, you'll have a better understanding of:
  • The challenges that your peers are facing when it comes to delivering educational content to members
  • The abundant opportunities that exist to leverage this content to increase membership and conference attendance 
  • Practical ideas on how to leverage your own content to achieve membership and attendance goals, even with a small staff
CESSE is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.
For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

About the Speakers

Tracy Grzybowski
Director of Marketing, Omnipress

Tracy Grzybowski is a veteran marketer and association leader. For over 25 years she has worked with and alongside for-profit and non-profit organizations, using customer insights to build strategic marketing programs. For 12 of those years, she also served on the Board of the Madison Chapter of the American Marketing Association in a variety of roles, from VP of Conferences to Membership, to President. In her current role as Director of Marketing at Omnipress, she has spearheaded the development and distribution of the annual State of the Conference Industry Report, which tracks the evolution and role of educational content for associations.  
Bob Hamm
Senior Sales Representative, Omnipress


Since 1985, Bob Hamm has worked with thousands of associations, including CESSE member organizations, to help them produce and distribute educational content to their members. He’s witnessed firsthand the evolution of educational content—from large books of printed proceedings to interactive, digital content—and has helped his customers successfully navigate these changes. He is a firm believer that having an open and honest dialogue about true needs and realistic options produces the best outcome for everyone. 

We're about Trust

The key word that comes up again and again at CESSE is trust.  Our community members meet through our hallmark events, and continue the conversations well beyond.  Whether you are looking for a sounding board to help you work through a challenge, tips and advice on industry practices, or referrals to other people who have a solution you can use, CESSE is here to be, or become, your professional network of choice.

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