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[WEBINAR] Associations with Benefits: Making It Personal So Your Members Keep Coming Back
Tuesday, June 25, 2024, 2:00 PM - 3:00 PM EDT
Category: Events

June 2024 Webinar Header

[WEBINAR] Associations with Benefits: Making It Personal So Your Members Keep Coming Back

Should I stay or should I go? That’s what your STEM society members are asking every time your organization isn’t meeting their needs. Today’s members – whether they’re Boomers or Zoomers – expect your scientific or engineering society to deliver:
  • Communications, content & community via both your website and a mobile app
  • Experiences that are personalized to their needs
  • Quick access to content, resources & tools
Hear success stories from CESSE members AOAC International, ASHRAE, and ISHLT who are delivering more value to members, growing membership (and retention rates), and engaging members more fully by integrating both web and mobile into their member mix – so they’re available when and where their members need them.
As a bonus, you’ll receive a digital copy of the State of Mobile in Associations 2023 Benchmark Report, which details how 145 US associations are using mobile apps to serve their members year-round – including which apps they use and what they’re paying for their apps.

Attendees are eligible to receive 1 Certified Association Executive (CAE) and 1 Certified Meeting Professional (CMP) credit.

Log in to CESSE Communities to Register

During this webinar, attendees will...

  1.  Hear directly from a CESSE member about the value and impact of the organization’s year-round member app

  2. Understand the unique role of a member app in serving STEM society members

  3. Understand how an integrated member engagement strategy that includes both web and mobile ultimately leads to great member satisfaction

About the Speakers

Dawn Frazier, CAE

Dawn Frazier is the Deputy Executive Director, Engagement at AOAC INTERNATIONAL. Her responsibilities include leading and implementing the organization's engagement strategy, which includes developing and maintaining relationships with key stakeholders and partners, as well as overseeing outreach and communication efforts. The position serves as the membership, communications, publications, and meetings lead to achieve the strategic plan for AOAC. 

With AOAC since 2003, Dawn was previously a Senior Director of Membership, Marketing, and Communications, and prior to that, Executive for Scientific Business Development and the Senior Director, Membership and Education. With nearly 24 years in association management, she has served in many areas of membership, component relations, strategic planning, board development, and marketing. Prior to AOAC, she served as the Director of Member Relations and Services for both the National Association of Enrolled Agents (2001-2003) and the National Council of Nonprofit Associations (2000-2001).

Dawn received her Certified Association Executive designation from the American Society of Association Executives in 2007 and is also a member of ASAE and CESSE. She received the Association Trends Young and Aspiring Association Professionals Award in 2004. She has a B.A. in English from West Virginia University.

Michael Jones

Michael Jones leads the mobile practice at Results Direct | RD Mobile and is frequent speaker at CESSE conferences. He works with numerous CESSE member organizations to help them leverage mobile apps and emerging technologies to provide greater value to members. Michael has a BS in Physics and Minor in Mathematics from Georgetown University and understands the unique needs of STEM organizations and members.

Laura Graham

Laura Graham is an experienced association advocate at Results Direct | RD Mobile and works with STEM organizations to provide actionable and goal-driven strategies for engaging members and leveraging websites for success.

Joel Branaman

Joel Branaman has nearly 15 years of experience working with associations to solve their various technology needs and challenges. In his role at Results Direct | RD Mobile, he works with CESSE members and other STEM organizations to assist in strategizing to deliver and improve their mobile technology solutions.