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Reinventing the Membership Experience to Increase Member Value
Elizabeth Engel, M.A., CAE, Spark Consulting, LLC.
Peggy Hoffman, FASAE, CAE, Mariner Management & Marketing
Originally presented January 21, 2020. Associations have always been “about” engagement, and in the past several years, we’ve had a renewed focus on engaging our members and other audiences. The thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value?
This webinar offers a new way of thinking about engagement, one that encourages you to view the world from your members’ perspective and flip your focus to helping them achieve their most important goals and solve their most pressing problems.
We'll look at this from 2 viewpoints:
Member-Centric Engagement -- This member-centric approach will allow your association to move from being a "nice to have" to becoming a vital partner in your members' success, leading to increased recruitment and improved retention in the process.
From Member to Citizen: the volunteer -- This new take on volunteering is about extending member engagement into activities and options that connect members to the work of the association is moving the mission and meeting member needs.
Advancing Diversity, Equity, and Inclusion Through Action
Rochelle L. Williams, Ph.D., Senior Director of Programs, National Society of Black Engineers
Originally presented November 12, 2019, many diversity, equity, and inclusion (DE&I) plans apply a one-dimensional approach to a multidimensional problem. These plans are typically designed to “fix the people” instead of “fixing the system” in which the problem exists. When doing this, associations may see an immediate improvement in their diversity efforts (i.e. hiring or recruitment), but not a culture that promotes the voices of diverse hires, board members, or membership. Although they are determined, efforts do not come to fruition because plans either did not go beyond professional development for employees and members (i.e. implicit bias training, sexual harassment workshops) or they are abandoned change because it was “too difficult” or “time-consuming.” This webinar focuses on helping organizations apply an intersectional, intentional, and inclusive lens to an organizational change process that moves an association from planning to action to sustainability.
Navigating Through the Fog of Plan S
Simon Inger, Consultant, Renew Consultants
Originally presented September 17, 2019, Open Access has been slowly advancing for years, but Plan S has provided an ultimatum as far as predominantly European funders and institutions are concerned, and an enormous boost in awareness to the rest of the world. In some disciplines open access seems not only inevitable, but imminent.
Simon Inger, Consultant for Renew Consultants tackles and provides information on what's happening with Plan S and how it will impact you and your association. Access a transcribed version of the webinar.
Ethical Leadership for Engineering and Scientific Society Executives
Originally presented June 18, 2019. This 1-hour webinar will highlight the importance of ethical leadership for engineering and scientific society executives. Arthur Schwartz explores how cultivating the values of honesty, integrity, confidentiality, fairness, responsibility and related principles play a critical role in being an effective and successful engineering and scientific society executive, using as the American Society of Association Executives (ASAE) Core Ethical Standards, Certified Association Examination (CAE) exam ethics content, select engineering/scientific society codes of ethics and case studies a backdrop.
What You Need to Know About Working With a CVBVirginie De Visscher, Director of Business Development, Economic Sectors, Business Events Canada
Marie-Elaine Lemieux, Sales Manager - International & American Congresses, Quebec City Business Destination
Originally presented May 14, 2019. Convention and Visitors Bureaus (CVBs) or Destination Marketing Organizations (DMOs) are an unbiased resource that can help conference organizers gather multiple proposals from several properties via one point of contact, and provide a report of those options. And NTOs like Business Events Canada can help CESSE members secure proposals from multiple locations at one time. These are just a few of the benefits that working with a CVB/DMO can provide. During this webinar, Virginie De Visscher of Business Events Canada and Marie-Elaine Lemieux of Quebec City Business Destination will discuss how to best utilize your CVB or DMO.
Educational Content 2020: How Associations Deliver it Today and What's Over the Horizon
Bob Hamm, Senior Sales Representative, Omnipress
Tracy Grzybowski, Director of Marketing, Omnipress
Alla Orlova, Managing Director, Education & Technical Initatives, AIHA
Originally presented April 4, 2019. Your association's educational content provides significant value to current members and is a key driver of membership and conference growth. But a majority of associations currently deliver this content through multiple, often siloed programs: at the conference, as part of training and certification programs, and through member communication tools, just to name a few. Meanwhile, as highlighted in Omnipress' fifth annual State of the Conference Industry Report, associations are reporting stagnant year-over-year trend in both conference attendance and membership.
To really maximize the power and reach of this content, many associations are changing how they deliver educational content so that it is part of a more holistic, integrated program that transcends the entire organization while taking into account shifts in technology options and member preferences.
During this webinar, we walk through several key data points from the Omnipress 2019 State of the Conference Industry Report and the implications for associations. We also hear from a member of our CESSE community on how their organization is changing how they use and distribute educational content across the association to increase conference and membership growth. We close with a facilitated discussion on participant challenges and potential solutions.