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Educational Content 2020: How Associations Deliver Today and What's Over the Horizon
Bob Hamm, Senior Sales Representative, Omnipress
Tracy Grzybowski, Director of Marketing, Omnipress
Alla Orlova, Managing Director, Education & Technical Initatives, AIHA
Originally presented April 4, 2019. Your association's educational content provides significant value to current members and is a key driver of membership and conference growth. But a majority of associations currently deliver this content through multiple, often siloed programs: at the conference, as part of training and certification programs, and through member communication tools, just to name a few. Meanwhile, as highlighted in Omnipress' fifth annual State of the Conference Industry Report, associations are reporting stagnant year-over-year trend in both conference attendance and membership.
To really maximize the power and reach of this content, many associations are changing how they deliver educational content so that it is part of a more holistic, integrated program that transcends the entire organization while taking into account shifts in technology options and member preferences.
During this webinar, we walk through several key data points from the Omnipress 2019 State of the Conference Industry Report and the implications for associations. We also hear from a member of our CESSE community on how their organization is changing how they use and distribute educational content across the association to increase conference and membership growth. We close with a facilitated discussion on participant challenges and potential solutions.
After watching this webinar, you'll have a better understanding of
- the challenges your peers face when it comes to delivering educational content to members
- the abundant opportunities that exist to leverage this content to increase membership and conference attendance
- practical ideas on how to leverage your own content to achieve membership and attendance goals, even with a small staff.
What You Need to Know About Working With a CVB
Marie-Elaine Lemieux, Sales Manager - International & American Congresses, Quebec City Business Destination
Originally presented May 14, 2019. Convention and Visitors Bureaus (CVBs) or Destination Marketing Organizations (DMOs) are an unbiased resource that can help conference organizers gather multiple proposals from several properties via one point of contact, and provide a report of those options. And NTOs like Business Events Canada can help CESSE members secure proposals from multiple locations at one time. These are just a few of the benefits that working with a CVB/DMO can provide. During this webinar, Virginie De Visscher of Business Events Canada and Marie-Elaine Lemieux of Quebec City Business Destination will discuss how to best utilize your CVB or DMO.
Ethical Leadership for Engineering and Scientific Society Executives
Originally presented June 18, 2019. This 1-hour webinar will highlight the importance of ethical leadership for engineering and scientific society executives. Arthur Schwartz explores how cultivating the values of honesty, integrity, confidentiality, fairness, responsibility and related principles play a critical role in being an effective and successful engineering and scientific society executive, using as the American Society of Association Executives (ASAE) Core Ethical Standards, Certified Association Examination (CAE) exam ethics content, select engineering/scientific society codes of ethics and case studies a backdrop.
By watching this webinar, you will understand
- the ASAE Core Ethical Standards
- the CAE Examination Ethics Content
- linkages between ASAE ethical principles and Scientific and Engineering Society ethical principles
- the role the critical values of honesty, integrity, confidentiality, fairness, responsibility and related issues play in being an effective and successful engineering and scientific society executive.