[WEBINAR] Membership Reset: Enhancing Membership for Engineering and Scientific Societies

Findings from McKinley Advisors’ recent Membership Reset report reveal that associations have consistently faced downward membership trends, posing a significant risk to both member success and the sustainability of association business models. It’s time for a membership reset.

Facilitated by McKinley Advisors' Caroline Baugher, this webinar will explore ways in which you can enhance your STEM society's approach to membership! 

Attendees are eligible to receive 1 Certified Association Executive (CAE) and 1 Certified Meeting Professional (CMP) credit.

Register for the Webinar

• The motivations behind why individuals join engineering and scientific societies.
• Strategies to create a strong sense of community and connection among members, enhancing their overall membership experience.
• Examining how membership contributes to the overall mission and success of your society.

• Analyze and examine current association membership trends, barriers and opportunities.
• Gain practical strategies to enhance the value of membership and ensure it aligns with member expectations.
• Explore the crucial role that membership plays in the success and sustainability of engineering and scientific societies.

About the Speaker

Caroline Baugher, Practice Director, McKinley Advisors

As a practice director on McKinley’s Business Transformation team, Caroline Baugher leverages over 15 years of experience working in and with associations to provide critical knowledge and feasible solutions. At McKinley, Caroline specializes in addressing unique challenges facing 21st century association business models. From membership development, portfolio assessments, dues structure optimization, revenue diversification, business planning, and product development, Caroline works collaboratively to deliver results and impact in context of each client's unique operating realities, goals and organizational cultures. She has presented at association conferences, including "Membership and Your Business Model: Questions to Ask (and Answer!)" at ASAE Annual and at ASAE's Marketing and Communications Conference. Her thought leadership has been featured in Association Forum, Associations Now and more.

Caroline’s passion for serving member-based non-profits began in post-Katrina New Orleans. After graduating from Tulane University with degrees in business, communications and international development, Caroline got her start in membership management at a young professional organization dedicated to solving critical issues facing the city. Prior to joining the McKinley team in 2012, Caroline spent two and a half years at a global, professional association where she oversaw all membership operations, a global conference and the migration to a new association management system. Having previously worked in a number of associations, Caroline is committed to the success of her clients, both in terms of margin and mission.