A successful content ecosystem takes connections – connected content, people, and systems. Does that describe your organization? We didn’t think so.

At many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset.

This session will reveal how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.

Attendees will earn 1 CAE credit. CESSE is also a CMP preferred provider.

Registration is limited to CESSE Members. Not a member? Explore the benefits and join CESSE today!

Register Now

Meet Your Presenter:

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy and leading content strategy practitioner, mentor, speaker, and professor since 1999. She helps associations get better results from their content by improving their practices.

Content Company’s clients include the American Bar Association, American College of Cardiologists, American Medical Association, American Speech-Language-Hearing Association, Endocrine Society, Institute of Food Technologists, ISPOR, and the Water Environment Federation. Hilary oversaw the member website for the National Association of Realtors from 2005 to 2011.

She is a co-author of “Association Content Strategies for a Changing World” (ASAE Research Foundation, 2018), “Content Curation, Associations’ Secret Weapon Against Information Overload” (self-published, 2020), and the “Leading Your Organization’s Content Strategy” chapter in the 4th edition of Professional Practices in Association Management (ASAE, January 2021).

Thank You to Our Partners:

• AMC Consulting
• Betty AI
• Venable LLP
• Results Direct | RD Mobile
• Projection