What You Need to Know About Working With a CVB  

Tuesday, May 14, 2019
2 pm ET
FREE to CESSE members
1 CAE credit 

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Virginie De Visscher, Director of Buisness Development, Economic Sectors, Business Events Canada

Convention and Visitors Bureus (CVB's) or Destination Marketing Organizations (DMO’s) are an unbiased resource that can help CESSE members who organize conferences gather multiple proposals from several properties via one point of contact and provide a report of those options.  And NTO’s like Canada Business Events can help CESSE members secure proposals from multiple locations at one time. During this webinar, Virginie De Visscher of Business Events Canada will discuss how to best utilize your CVB/DMO. 

After attending this webinar, you'll have a better understanding of:
  • what value a Convention and Visitors Bureau (CVB) or Destination Marketing Organization (DMO) can provide to a conference organizer, i.e., free services, guidance, and timesaving help. 
  • how you can best be prepared when working with CVB's or DMO's.
  • how to get the most out of your CVB or DMO no matter the size of your event. 
CESSE is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.
For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

About the Speaker

Virginie De Visscher
Director of Business Development, Economic Sectors
Business Events Canada

As the Director of Business Development - Economic Sectors for Destination Canada's Business Events Canada (BEC) team, Virginie is responsible for leading the development and managing the implementation of BEC's economic sector strategy. Responsible for increasing overnight visitations to Canada by attracting business events from international markets in alignment with economic sectors identified in Canada's Trade and Investment Strategy. Virginie has an extensive background in business development and international operations with 17 years' experience. She has lived and worked in more than seven countries in Asia, Africa and Europe before moving to Canada in 2010, where she was director of international trade at the World Trade Centre Winnipeg for five years. Virginie holds a Masters of Science from the Faculty of Agricultural Sciences at the Catholic University of Louvain (UCL) in Belgium, and a diploma of Engineering in Agriculture. She is originally from Belgium and has language skills in French, English, Spanish, Dutch and Bahasa Indonesia. 

We're about Trust

The key word that comes up again and again at CESSE is trust.  Our community members meet through our hallmark events, and continue the conversations well beyond.  Whether you are looking for a sounding board to help you work through a challenge, tips and advice on industry practices, or referrals to other people who have a solution you can use, CESSE is here to be, or become, your professional network of choice.

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