Wednesday, February 27, 2019
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7:30 AM - 8:15 AM Breakfast
Hosted by OpenWater
Supporting partner: Visit Mobile
8:30 AM - 10:00 AM Avoiding Irrelevance
Moderator: Mark Engle, DM, FASAE, CAE, Owner Association Management Center
Scott Grayson, CAE, Executive Director, American Public Works Association
David Gammel, CAE, Executive Director, Entomological Society of America
Catherine O'Riordan, Executive Director, The Ecological Society of America
Mark Rubin, CEO/Executive Vice President, Society of Petroleum Engineers
Associations must adapt and evolve to avoid irrelevance. Society has changed in ways that make it much easier to form new communities that mimic what associations do for their members. Whether from for-profit businesses trying to create a member experience or online social networks, there is more competition than ever for the hearts and minds of our members. A panel of experienced association CEOs whose organizations have grown successfully over the past decade will discuss the critical changes and initiatives their organizations have implemented that have kept them from becoming irrelevant.
10:00 AM - 10:30 AM Morning Break
Hosted by Meetings + Conventions Calgary
Supporting partner: dPrism
10:30 AM - 12:00 PM Wrap Up Session
Facilitator: Shelley Sanner, MA, CAE, Senior Vice President, Industry Relations, McKinley Advisors
Whether you're a new or returning attendee, the last few days have given you plenty to consider. From macro trends to new technology to stories and challenges from the front lines, the possibilities for where you and your association might focus are almost limitless. How do you synthesize what you've learned in the meeting rooms and hallways and translate those insights into actionable next steps? Join us for a facilitate conversation that helps bridge what you've learned her at The Sanctuary with the day-to-day realities and opportunities back home.