Experiential Learning: Sagamore Spirit

Sagamore Spirit: Reviving and Growing a Brand 
Date: Wednesday, July 24, 2019
Time: 3:30 pm – 5:30 pm
Cost: $35.00 *pre-registration required
Capacity: 30 attendees

Baltimore is a place for risk-takers and history-makers. Visit us in Port Covington to see how we honor that spirit! You’ll learn about the famed history of Rye Whiskey in Maryland, see our 40-foot mirrored-finished copper column still, and taste three of our award-winning whiskeys.  Join a member of our Marketing Team who will dive into how our brand began, how we plan to continue expanding and how we evolve with the ever-changing time.  We can’t wait to share our spirit with you.

Connection to Associations: 
After being a powerhouse for rye whiskey pre-prohibition era, Baltimore’s distilling market all but disappeared after WWII. A new generation of distillers is bringing the rye whiskey market back to Maryland.  Sagamore Spirit will be sharing their unique story about how they broke back into the rye whiskey market. Their marketing and branding strategies have helped them to succeed and thrive in a competitive market. This experience will draw connections to how associations must leverage their “brand” and membership to stay relevant in an evolving market of associations. How can you revive your association to meet the modern-day audience?

By participating in this experience you will:
  • Explore strategies for leveraging your brand and marketing techniques to expand your organization.
  • The benefit of being a risk-taker and exploring new markets.
  • The importance of evolving and reviving to stay relevant in a changing market. 
Note: You must be 21 years or older and bring a valid government ID to participate in the experience. Identification will be checked upon arrival at Sagamore.

This experience includes walking and stairs. An elevator is available for those unable to take stairs. Walking shoes are encouraged.

No flash photography throughout the tour. In addition, no photography is permitted in one portion of the tour in which the guide will inform guests that photos may not be taken.  


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