ACCESSE A New Approach to Content and Education
"One of my favorite things we are delivering this year is an opportunity for our non-profit leaders to learn first-hand from those in the for-profit world. This, I feel, is invaluable to society leaders looking for new, fresh ways to set their organization apart and establish it as a top resource for engineers and/or scientists."
A little over one year ago we set out to re-imagine the CESSE annual meeting and offer an experience that engineering and scientific society leaders would not find at other association management conferences. At the core of our thought process was the idea that traditional, siloed roles within organizations such as ours have given way to a much more "cross-functional" reality. The clearly defined lines that once outlined our various functions have blurred. Now, we need to have a greater awareness of how the challenges and opportunities our colleagues in other leadership positions face affect our individual roles. As association professionals we are learning that collaborative, cross-functional teams make us stronger and an interdisciplinary work culture allows us to build and grow our organizations more effectively. To that end, ACCESSE16 will forego traditional "tracks" and will instead organize our content and activities around interconnected functions or "session clusters" which you can read more about here. I find this exciting because we will be able to explore sessions that we find particularly relevant to our role but introduce us to concepts we may have once viewed more appropriate for other colleagues.
Despite this whole new approach to content the overall objective remains the same this year – CESSE seeks to provide its members tangible, strategic, actionable ideas and thought leadership.
One of my favorite things we are delivering this year is an opportunity for our non-profit leaders to learn first-hand from those in the for-profit world. We have an impressive lineup of nationally recognized thought leaders who are willing to share their stories and strategies of growth and success. We are placing a heavy emphasis on "contextualizing" their content for our community so we can apply these learnings in our own non-profit space. This, I feel, is invaluable to society leaders looking for new, fresh ways to set their organization apart and establish it as a top resource for engineers and/or scientists.
My relative satisfaction with CESSE has been manifest in the quality of the annual meeting over my 23 years in association management. I have seen the quality of the tracks vary considerably and not keep pace with our changing work environment...UNTIL NOW. I am very excited about the new program construct for ACCESSE16. The new outlook, session clusters and brand make perfect sense to me.
I am really looking forward to going to Omaha and invite you to do the same! Registration is now open for ACCESSE16. We look forward to sharing our reimagined approach to education and benchmarking for leaders of engineering and scientific societies.
Thomas G. Loughlin, CAE
Vice Chair - CESSE
Executive Director, ASME
In Part 1 of our interview series with Tom Loughlin, Tom discusses why it was important to re-imagine the CESSE Annual Meeting to meet the needs of today's engineering and science society leaders.
In Part 2 of our interview series with Tom Loughlin, Tom discusses how he applied what he learned during a previous CESSE Annual Meeting session to a situation within his own organization.