CESSE continues partnership with Destination Canada Business Events
CESSE and Destination Canada's Business Events team are pleased to continue with a joint partnership designed to build value for CESSE members and audiences while promoting the advantages of Canadian-based conventions and business meetings.
Destination Canada's Business Events team is dedicated to the ongoing advancement of education and leadership within the Life Sciences, Advanced Manufacturing, Natural Resources, and Technology sectors.
Canada's naturally collaborative culture, and the country's leadership in priority economic sectors, plays a key role in attracting global business events to Canadian innovation hubs. An alluring choice for hosting international business events, Canada's reputation for safety and affordability are well respected around the globe. This paired with a wealth of innovation in advanced industries to aid planners in creating purpose-driven events, Destination Canada's Business Events team leads the way in connecting the educational content of association meetings with the selection of ideal host destinations to create content-rich conferences designed to engage audiences and expand organizational reach, once in-person meetings resume.
By continuing this strong partnership, Destination Canada's Business Events team and the CESSE membership mutually benefit by exchanging innovative solutions, exploring first-hand the potential advantages of hosting business meetings in destinations that lead Canada's innovation industries.
Nicole Boston, CAE, CEO of the Society of Fire Protection Engineers (SFPE) and Chair of the CESSE Board of Directors, described why CESSE values its longstanding relationship with Destination Canada's Business Events team.
“CESSE, as well as the societies that comprise CESSE, have a long history of hosting successful meetings in Canadian destinations. Canada's highly respected and valued contributions in the scientific and engineering disciplines, along with its stunning natural and cultural beauty and ease of access for travel, strongly position Canada as a premier choice in the association meetings market.”
Virginie De Visscher, Senior Director of Business Development, Economic Sectors, highlighted Destination Canada's Business Events team's reason for engaging with CESSE in this partnership.
“There is no substitute for the creativity and energy that ignites when groups of like-minded people come together in the same place. Through our partnership with CESSE we are able to connect Canadian innovators with CESSE member organizations to spark the transfer of knowledge, fuel innovation and collaboration to create meaningful business event opportunities in Canada.”
The CESSE partnership with Destination Canada's Business Events team will extend through the 2021 calendar year and features new thought leadership and member access opportunities for the Destination Canada's Business Events team to connect with the CESSE community more deeply than ever before.
The Council of Engineering and Scientific Society Executives (CESSE) is a professional society of chief executive officers and senior-level staff members of scientific and engineering societies dedicated to leadership excellence. CESSE is the go-to source for education, networking, and benchmarking. The organization's greatest resource is its members' wisdom and experience, and the willingness to share that knowledge with colleagues through forums that only CESSE can provide. To learn more, visit www.cesse.org.
About Destination Canada's Business Events Team
Destination Canada's Business Events Canada team is charged with growing Canada's share of international business events by promoting the country's unique meeting, convention, and incentive event possibilities. Destination Canada's Business Events team is the first point of contact for planners seeking inspiration, impartial insights, introductions and bid assistance for global events. By driving awareness of Canada's leading economic strengths, we also help decision-makers and meeting planners leverage Canada's intellectual capital to connect with local innovators and thought-leaders across the economic sectors in which Canada excels. Helping facilitate content-related site inspections, B-to-B exchanges and access to subject matter experts, Destination Canada's Business Events team helps international organizations meet with purpose in Canada, when the time is right.