Blog
Road-mapping the next normal for conference success
- By: admin
- On: 12/02/2020 18:11:22
- In: Thought Leadership
In the age of reinvention, associations can leverage knowledge hubs to enrich their conference agenda, grow audiences, and improve delegate engagement.

After a year full of webinars, conference calls, and online meetings, we recognize now — perhaps more than ever before — the important role business events play in facilitating and supporting the exchange of ideas, building networks, and fuelling innovation. Thanks to an endless stream of events experienced from home we know that while it is possible to share knowledge across platforms and screens when it comes to authentically engage with audiences, there is no substitute for the creativity and energy that ignites when groups of like-minded people come together in the same place.
We know international business events are magnets for content-hungry individuals and for those with investment resources. Our role within Destination Canada Business Events is to spotlight our country's innovation sectors to connect event organizers with Canadian innovators to create the sort of events global audiences will travel to experience.
- So how do you tap into those sectors?
- How do you connect delegates with local thought leaders?
- How do you engage your audience with the latest research, new products, or ideas?
Here are some ideas.
Toronto - a hub of life science innovation

“When organizations in the Medtech space choose to meet in Canada, there is a whole innovation network they can tap into,” says Virginie De Visscher, senior director of business development, economic sectors for Destination Canada Business Events (DCBE).
On living lab tours in Toronto, delegates can tap into the University Health Network to explore advanced imaging instruments and experimental capabilities at state-of-the-art imaging research institutes. They can also connect with engineers who are solving surgical, imaging, and data challenges to improve the quality of human lives. Toronto's MaRS Discovery District houses the largest concentration of research institutes and business incubators in Canada. Here, visiting delegations can connect with startups and businesses ready to scale up and expand.
“Canada has an entire network of sector ambassadors who we are happy to connect with conference organizers to customize technical tours specific to their conference or event, or to present their ideas and innovations at knowledge exchanges, speakers sessions, and more,” says De Visscher.
Ottawa - the future of connected tech

The host city for the annual CAV Canada conference, Ottawa is a centre of excellence for connected autonomous vehicle technology and offers a powerful cluster of advanced networking, software, and Internet of Things expertise. The CAV Canada event showcases the safe development, commercialization, and deployment of CAVs, and attracts innovators, companies, post-secondary institutions, and other organizations with emerging connected car and A/V tech knowhow. Delegates who have attended past events have had the opportunity to experience innovative CAV technology at the L5 Test Track, now the home of Area X.O.
“Area X.O. builds on Ottawa's L5 Connected and Autonomous Vehicle Test Facility to fuel breakthrough innovations in mobility, autonomy and connectivity,” says De Visscher, noting that engineers in Canada's capital city are innovating applications that span telecom, smart agriculture, defense, security and public safety, unmanned aerial vehicles, and smart cities at Area X.O.
Montréal where culture and innovation collide


“We are happy to help planners explore the city's tech ecosystem - whether that's connecting with Montreal's digital animation, VFX, or AV/VR communities on technical tours, or networking with some of the brightest minds in machine learning, quantum computing, and big data analytics.”
Having the opportunity to experience these new technologies first hand, meet the researchers, connect with the industry leaders one-on-one is challenging to replicate in a virtual setting, although, this year, we are all trying our very best to do so. Canada's proven track record of delivering innovative, informative events, and experiences that not only connect audiences also helps stimulate economic activity for your organization through sponsorship opportunities, registration fees, and more. As we eventually emerge from the global pandemic and return to in-person events, we sincerely hope you will consider engaging your audiences in a Canadian innovation hub and that you'll take advantage of our intellectual capital to create immersive, engaging events your audiences will travel to experience.
Allow us to introduce you

To learn more about Canada's innovation ecosystems, visit: www.businesseventscanada.com/economic-sectors