We're about Trust

The key word that comes up again and again at CESSE is trust.  Our community members meet through our hallmark events, and continue the conversations well beyond.  Whether you are looking for a sounding board to help you work through a challenge, tips and advice on industry practices, or referrals to other people who have a solution you can use, CESSE is here to be, or become, your professional network of choice.

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Wednesday, February 21, 2018

    7:30 AM - 8:15 AM Breakfast (member guests welcome)
 
       
    8:30 AM - 9:15 AM    
Educational Session 3.1: Applying Business KPIs to Association Performance​

Andy Steggles, President & Co-Founder, Higher Logic
Arlene A. Pietranton, PhD, CAE, Chief Executive Officer, American Speech-Language-Hearing Association

Based on a case study with American Speech-Language-Hearing Association, this session will look at different ways that for-profit membership and subscription-based organizations look at their data and various KPIs and why they are important and how we can translate these metrics into the association world. For example, 
 
Net Retention vs. Gross Retention
$ Contraction vs. $ Expansion
Client Acquisition Cost (CAC)
Gross Profit Margin (and why associations see this as a potentially bad thing)
Total Addressable Market (TAM) and % Market Penetration
 
9:15 AM - 10:00 AM
Educational Session 3.2: Beyond Membership: Building Robust Online Communities

Ben Martin, CAE, Chief Engagement Officer, Online Community Results

10:00 AM - 10:30 AM Mid-Morning Break

10:45 AM - 12:00 PM    
Educational Session 3.3: Interactive Discussion on Key Topics and Takeaways​

Jay Younger, FASAE, Managing Partner & Chief Consultant, McKinley Advisors

Jay Younger, of McKinley Associates, will moderate an interactive discussion on the various disrupters, biases, and challenges that we have explored during the 2018 CESSE CEO Meeting, to distill takeaways, and to influence strategic priorities and action.